Tuesday, December 23, 2008

Adsense: What It Is And How It Works

By Darrel Hawes

Adsense is a service owned and operated by Google. Adsense lets website owners earn advertising dollars by showing ads on their websites. Google supplies the text, image and video ads that show on websites in the Adsense network. Which advertisements appear is determined by the keywords and content that exists on the website.

Today, Adsense is a major avenue that website owners use earn advertising revenue on their websites. There are several reasons for this. Adsense ads are usually less intrusive than the traditional ads which people are used to seeing online. Also, because the ads are chosen due to the content of the particular website, the ads are almost always much more relevant than the banner-type ads.

Website owners generate advertising revenue when a visitor to their site clicks on an ad on their webpage. The amount earned depends on the ad. The revenue might be just a few cents or a dollar per click, or even more. Adsense ads originate from the Adwords network of advertisers.

One might think that website owners would click on ads on their own websites, because each click means more revenue for them. To counter this possibility, Google has constructed means of discovering when this happens. Google calls this action "click fraud". Whenever a website page shows evidence of click fraud, the offending party could be prohibited from using Adsense forever.

Website designers have come up with three main ways of increasing clicks on websites:

Employment of various kinds of traffic getting techniques to generate visits to the site.

The use of excellent content on their websites, with the goal of displaying higher-revenue generating advertisements.

Persuasive sales copy which naturally makes readers want to click on the ads. Some website owners write phrases like these: "Sponsored Links" or "Advertisements". It should go without saying that it violates Google's Adsense terms of service utilize such blatant comments as "Click on these links". - 16651

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