Monday, December 29, 2008

The Low Down on Free Classified Ads

By Alex Wu

The Internet is the new place for placing free classified ads. The local paper does not let you run ads for free. They are good for local sales, like a car or some large piece of furniture or equipment. You can also advertise locally on the internet. If you have smaller items you can reach a larger audience. Free classified ads target the people that are already interested in the product or item, and thus conversion rate is much higher most other advertising avenues.

The Internet is the best place to go for free advertising. They can target large local markets, and state wide markets and even further. They have large advertisers that place linked ads on their classified pages and that is how they make their money.

Personal ads can be listed, autos for sale, pets for sale, or anything else that you want to advertise. Many of the newspapers have online classifieds so you do get more exposure, but, for free exposure you cannot beat that. The profit is all yours. That is unless they let you advertise for free and then want a percentage of what you sell, but most do not work like that. They earn their money from the advertisers that place ads on the classified pages, like click ads.

When you decide to place a free classified ad on the Internet, do your homework and find out which ones rank highest on the search engines. You can use Alexa toolbar for this, or just do web searches as if you were looking for something on the Internet classifieds. Once you get the results make a note of the top ten results as these will be your most looked at classified ad websites. You should advertise on more than one.

When you are ready to place your free classified ads, make sure that you write a good advertisement. Be brief, informative, and give a good description of what you are selling. Use an e-mail address rather than a phone number for a contact, as your phone number can be all over the web and you will receive calls you do not want.

Be precise in the method of payment that you require, and never send your item without payment first. PayPal and Money Orders are two methods that are good. If you accept checks make it clear that no item will be sent until the check clears. You have to protect yourself. There are people who are out to scam others just like anywhere else.

These ads can stay up from 7 to 30 days depending on the requirements of the classified ad site. Some have more restrictions than others do. Look for one that has links to local sites, and one that is high in the search rankings.

Check the word limits on the pages to see if there are any, most do have a word limit, but there are those rare few that do not. Also look at the terms of service, ads may start out free, but have a cost later. So be sure to know what you are getting into. If they ask for a credit card then you know it is not truly free. - 16651

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