Giving Your Visitors What They Want
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
Its simple in theory to keep your visitors on your site because all you have to do is, "Give them what they want." To do this though you must answer the following question, "What do my visitors want?" To answer this question, you'll need to research the following three sub-questions: Who are your visitors? What attracted them to your site originally? What do they want when they come to your site? Knowing more about your visitors, what attracted them to your site and what they are looking for on your site makes it easier to retain them and keep them coming back for more.
The next question, "How do I find this out about my visitors?" There are plenty of tools you can use to do this. First, ask them. Open up a dialogue with your visitor and find out more about them point blank. A second way way to learn more about your customers is by using traffic analysis software such as Google Analytics. Not only will this software track the number of customers and the number of pages accessed, but it will also show pinpoint locations where your visitors reside, how long visitors spend on your site, how often they return to your site, as well as the amount of visitors who come to your page and immediately exit it. With this valuable information it becomes much easier to provide unique and quality content that your customers will love.
Attract More Visitors
The great thing about finding out who your customers are and what they want is that it becomes a catalyst to building traffic. However, this alone will not maximize the amount of traffic you can receive. There are as many ways to build traffic as your creativity allows. We will go over a few, as well as some overlooked ways that you can build traffic for your website.
If you want immediate traffic now, Pay Per Click (PPC) advertising is the way to go. I offer a fair warning though, carelessness and lack of expertise can lead to a waste of your money. If you are new to PPC advertising we recommended to use a budget of $5 or less a day and use one of the most popular PPC systems: Google Adwords. One great benefit of using Google Adwords is that it connects directly to Google Analytics for extra detailed reporting. If done right, you'll find PPC advertising as a very valuable tool in bringing in new sales every month.
If you like free relevant traffic, your going to love SEO (Search Engine Optimization). SEO is about optimizing your web pages to become more search engine friendly, adding valuable and unique content and providing trusted links from within and outside of your website. The better ranked you can get your website in the search engines, the more free and relevant traffic you will receive.
Influence Your Audience to a Profitable Action
While you want to provide your web traffic with the content that they want, you also need to make it easy for them to make you more money. Does your website make it difficult for your visitors to sign up for a membership or make a purchase? Why? Make it easy for them, and your visitors will respond appropriately.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
The number of methods you can use to increase customer action seems enless. A few of the many worthy mentionables are branding, cross promotion, A/B testing and improving your call-to-action. Remember, the higher the rate of visitor to customer conversion the more revenue your website will receive.
Partner with an Expert
If a lot of the concepts discussed in this article seem relatively new to you, honestly, it will be easier and more profitable to turn to a professional to help you out. In choosing an expert partner, make sure they have a marketing background and are focused on building your profits. - 16651
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
Its simple in theory to keep your visitors on your site because all you have to do is, "Give them what they want." To do this though you must answer the following question, "What do my visitors want?" To answer this question, you'll need to research the following three sub-questions: Who are your visitors? What attracted them to your site originally? What do they want when they come to your site? Knowing more about your visitors, what attracted them to your site and what they are looking for on your site makes it easier to retain them and keep them coming back for more.
The next question, "How do I find this out about my visitors?" There are plenty of tools you can use to do this. First, ask them. Open up a dialogue with your visitor and find out more about them point blank. A second way way to learn more about your customers is by using traffic analysis software such as Google Analytics. Not only will this software track the number of customers and the number of pages accessed, but it will also show pinpoint locations where your visitors reside, how long visitors spend on your site, how often they return to your site, as well as the amount of visitors who come to your page and immediately exit it. With this valuable information it becomes much easier to provide unique and quality content that your customers will love.
Attract More Visitors
The great thing about finding out who your customers are and what they want is that it becomes a catalyst to building traffic. However, this alone will not maximize the amount of traffic you can receive. There are as many ways to build traffic as your creativity allows. We will go over a few, as well as some overlooked ways that you can build traffic for your website.
If you want immediate traffic now, Pay Per Click (PPC) advertising is the way to go. I offer a fair warning though, carelessness and lack of expertise can lead to a waste of your money. If you are new to PPC advertising we recommended to use a budget of $5 or less a day and use one of the most popular PPC systems: Google Adwords. One great benefit of using Google Adwords is that it connects directly to Google Analytics for extra detailed reporting. If done right, you'll find PPC advertising as a very valuable tool in bringing in new sales every month.
If you like free relevant traffic, your going to love SEO (Search Engine Optimization). SEO is about optimizing your web pages to become more search engine friendly, adding valuable and unique content and providing trusted links from within and outside of your website. The better ranked you can get your website in the search engines, the more free and relevant traffic you will receive.
Influence Your Audience to a Profitable Action
While you want to provide your web traffic with the content that they want, you also need to make it easy for them to make you more money. Does your website make it difficult for your visitors to sign up for a membership or make a purchase? Why? Make it easy for them, and your visitors will respond appropriately.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
The number of methods you can use to increase customer action seems enless. A few of the many worthy mentionables are branding, cross promotion, A/B testing and improving your call-to-action. Remember, the higher the rate of visitor to customer conversion the more revenue your website will receive.
Partner with an Expert
If a lot of the concepts discussed in this article seem relatively new to you, honestly, it will be easier and more profitable to turn to a professional to help you out. In choosing an expert partner, make sure they have a marketing background and are focused on building your profits. - 16651
About the Author:
Matthew Henage is an expert web producer and CEO of Superior Design Inc, a Utah web design and web marketing firm. Visit his website now and you can get an Internet marketing consultation.
