Let me give you a quick update on youtube video marketing..
As you know there are tens of thousands of videos uploaded to YouTube each day between 10-65,000 videos per day. I don't care how "viral" you think your video is; no one is going to find it and no one is going to watch.
By the way.... Content is NOT King
If you want a truly viral video that will get millions of people to watch and share it, then yes, content is key. But good content is not necessary to get 100,000 views if you follow these strategies.
Don't get me wrong: the content is what will drive visitors back to a site. So a video must have a decent concept, but one shouldn't agonize over determining the best "viral" video possible. Generally, a concept should not be forced because it fits a brand. Rather, a brand should be fit into a great concept. Here are some guidelines we follow:
Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: "Dramatic Hamster"
Don't make an outright ad: if a video feels like an ad, viewers won't share it unless it's really amazing. Make it shocking: give a viewer no choice but to investigate further. Ex: "UFO Haiti" Use fake headlines: make the viewer say, "Holy shit, did that actually happen?!" Ex: "Stolen Nascar" Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: "Yoga 4 Dudes"
These are just a few of the tactics being used by youtubers who are getting tons of views just using these quick tips here work fast. Also try changing things around in other areas also for some great lasting results as well. - 16651
As you know there are tens of thousands of videos uploaded to YouTube each day between 10-65,000 videos per day. I don't care how "viral" you think your video is; no one is going to find it and no one is going to watch.
By the way.... Content is NOT King
If you want a truly viral video that will get millions of people to watch and share it, then yes, content is key. But good content is not necessary to get 100,000 views if you follow these strategies.
Don't get me wrong: the content is what will drive visitors back to a site. So a video must have a decent concept, but one shouldn't agonize over determining the best "viral" video possible. Generally, a concept should not be forced because it fits a brand. Rather, a brand should be fit into a great concept. Here are some guidelines we follow:
Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: "Dramatic Hamster"
Don't make an outright ad: if a video feels like an ad, viewers won't share it unless it's really amazing. Make it shocking: give a viewer no choice but to investigate further. Ex: "UFO Haiti" Use fake headlines: make the viewer say, "Holy shit, did that actually happen?!" Ex: "Stolen Nascar" Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: "Yoga 4 Dudes"
These are just a few of the tactics being used by youtubers who are getting tons of views just using these quick tips here work fast. Also try changing things around in other areas also for some great lasting results as well. - 16651
