Thursday, December 18, 2008

Forward Thinking Tactics For Online Marketing

By Stewart Woyo

It is finally finished. Your site is gorgeous, appealing and downright amazing. With your graphics and images painstakingly chosen, you just know you'll be rolling in the dough in no time flat. You submit your prize to the search engines and the directories and sit back to watch the money storm begin. You wait. And wait. And wait. Finally, a few weeks later, you know that a pretty site alone does not generate revenue by itself. The search engines aren't going to do the work for you, so you'll have to find a way to promote your site and get it in the public's eye. A solid strategy is the only way to get the traffic your website and business deserves.

While there are countless was to promote your website, I will outline 5 of them for you to implement.

1) Incentives are a great way to increase web traffic. Offer something for free, either a sample or a report. If you are advertising a product for sale, try giving away a free sample to anyone who visits the site. Offering a free report or free sample is another way for you to send some decent traffic to your website. This tactic is called "moving the free line". It is when you give the customer something for free, and in return, you incite an action from them, such as visiting your site.

2) Sometimes you just get what you pay for. "Pay per click" marketing is a fast and easy way to drive traffic to your site if you have a budget for online advertising. Almost all of the major search engines offer pay per click services that will send customers that need and want your product or services directly to your website. One of the highlights to this approach is that you often only pay for the "clicks" that land a surfer on your site.

3) Networking is probably the most cost-efficient way to send a lot of web traffic to your new site. Meeting and developing relationships with other marketers is a sure-fire way to send a bunch of free web traffic to your site, and may bring in valuable revenue. If you can arrange it correctly, forming a partnership with another business with a similar target market is a great way to swap buyer traffic. This is probably the best way to increase not only web traffic, but also revenue.

4) Having a steady flow of content and articles is another good way to increase traffic. If you can write and syndicate a few hundred articles, readers will be accessing your site from all over the world in a matter of days. Eventually you will reach critical mass, which is essentially when you have so many unique visitors that you couldn't stall web traffic if you tried.

5) Adding on to tactic 4, producing and syndicating online videos is another great way to drive up your number of visitors. Video traffic tends to be very responsive, and syndicating a large number of videos online is a guaranteed way to increase website visitors. Not only will you receive traffic from the online video community, but also from a variety of search engines. - 16651

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