The fact that you are wondering which type of advertising is better leads me to believe that you understand marketing is clearly the life blood of your online business. The large majority of your time should be spent advertising and promoting in some form or another. Let's talk about which is better between paid vs free marketing methods.
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
There are upsides and downsides to any form of advertising that you do which is why your main focus should be on effectiveness. By this I mean it must work and produce the desired result. Advertising for advertising sake is a recipe for disaster and will leave you burned out and broke.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
That brings me to my last point which is tracking. Regardless of the type of advertising you are doing, make sure you are using some type of tracking system to measure your results. Without tracking it is almost impossible to know what's working and what's not in your ad campaigns. You could end up spending good money on bad ads and not spending enough on your good ads.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward. - 16651
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
There are upsides and downsides to any form of advertising that you do which is why your main focus should be on effectiveness. By this I mean it must work and produce the desired result. Advertising for advertising sake is a recipe for disaster and will leave you burned out and broke.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
That brings me to my last point which is tracking. Regardless of the type of advertising you are doing, make sure you are using some type of tracking system to measure your results. Without tracking it is almost impossible to know what's working and what's not in your ad campaigns. You could end up spending good money on bad ads and not spending enough on your good ads.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward. - 16651
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