Monday, December 8, 2008

Key Projects That Require a Voice Over Artist

By Terry J. Daniel

Marketers working on ad campaigns would do well to remember the unique power of multimedia presentations. Regardless of whether your advertisement is to be played on television, on the Internet or online, an audio-visual element can be quite helpful in boosting the effectiveness of your marketing. On the graphical end, you will want to ensure that all of your logos, photography, and video shoots all creatively and professionally done. In regard to the audio element of a multimedia presentation, one cannot underestimate the advantage bestowed upon marketers who hire distinctive, professional voice over actors and actresses.

Whether you're developing an important campaign or marketing message, there are a number of different projects that will require the help of a professional voice over artist. No matter how well someone can speak in public, their voice may not be adaptable and flexible for commercials, business videos, or even a podcast. Voice acting takes a certain amount of skill and experience, and you can find the right fit for your business with a strategic sourcing and interviewing process. Here are just some of the key projects that require a professional voice to deliver your message with high impact:

Podcasting. Podcasts are becoming a popular addition to websites and blogs, and can help boost your brand, deliver important messages, and make it easy to highlight your products and services in the form of an announcement. Podcasts do not have to be recorded by a professional, but employing a vocal artist for the script can help you generate the right interest and help broadcast your message more effectively.

Business videos: Many marketers will find themselves developing business videos to be used internally. When you're introducing a new product or making a sales demonstration to your valued clients, you want to present your message with the greatest possible degree of professionalism. When it comes to staff, clients, and prospective customers engaged in your business videos, professional voice talent can give you the edge.

Training videos or tutorials: Likewise, when training your staff, a professionally-produced video can go a long way. This professionalism can be easily achieved with the help of voice actors and actresses.

Telephone answering services: Organizations that conduct a good deal of business, for example in sales and ordering, often have automated answering systems. If you want your recorded messages to have the professional sheen with which you present yourself as a company, hiring a skilled actor or actress is always preferable to having one of your employees do the job. Your potential clients will hear the difference.

Online videos. Cheaper that television and radio spots, online video advertisements are rapidly growing in popularity. With such a large audience perusing the Internet, however, don't you want to look and sound your best? Professional narration in your online videos is a simple way to polish the image you project to viewers.

In any of these situations (and many more), hiring professional voice actors will prove a highly beneficial way of increasing the power and reach of your marketing message, and ensuring that your presentations are as powerful as they can be. - 16651

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