Pay per click may sound quite strange to the uninitiated. However once you use this form of advertising you will find the name is actually very appropriate.
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
With all these expenses, and more, you will need to find a way of earning income. Running your search engine is a full time job and you do not have time to earn extra money. Then you have an idea! Why not make some money from all the millions of searches you accumulate per day? The searchers scour your results pages right? Why not give advertisers the chance to use your search engine to advertise? Great exposure for their ads and money in the bank for you!
There is one problem. Because your service is superior to the other traditional ways of advertising you will want to charge a comparable price, for your superior service. Then an idea hits youpay per click advertising.
How about this fact? Advertisers need more visitors to make money. You can take advantage of this fact. You can charge advertisers a nominal amount of money for each click on their ad. This can be done, whether sales are made or not. This will work out well for the advertiser as it will not cost them too much.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
This is what pay per click advertising is all about. An easy method of advertising with scope for making a good living, the advertiser will sell his products and you will make some extra money.
With your new found understanding about pay per click advertising you will be able to make it work for you. It is a wonderful union between advertisers and your search engine. You can both make money and enjoy a long and prosperous partnership. - 16651
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
With all these expenses, and more, you will need to find a way of earning income. Running your search engine is a full time job and you do not have time to earn extra money. Then you have an idea! Why not make some money from all the millions of searches you accumulate per day? The searchers scour your results pages right? Why not give advertisers the chance to use your search engine to advertise? Great exposure for their ads and money in the bank for you!
There is one problem. Because your service is superior to the other traditional ways of advertising you will want to charge a comparable price, for your superior service. Then an idea hits youpay per click advertising.
How about this fact? Advertisers need more visitors to make money. You can take advantage of this fact. You can charge advertisers a nominal amount of money for each click on their ad. This can be done, whether sales are made or not. This will work out well for the advertiser as it will not cost them too much.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
This is what pay per click advertising is all about. An easy method of advertising with scope for making a good living, the advertiser will sell his products and you will make some extra money.
With your new found understanding about pay per click advertising you will be able to make it work for you. It is a wonderful union between advertisers and your search engine. You can both make money and enjoy a long and prosperous partnership. - 16651
About the Author:
Brian Basch is a ppc management expert. He has been driving quality leads to his businesses and clients for years. In reality, adwords management is critical to your success. Visit www.propayperclickmanagement.com
