Friday, December 5, 2008

The Selection Criteria for Promotional Clothing

By Matthew Calvin

Promotional clothing has become a standard in our world. People use it for brand awareness as well as competition among companies. People do not mind wearing logos where all can see them. When you are choosing promotional clothing, bear in mind the following:

1. Budget- The printing process employed, designing, colours that will be used, the services of a professional designer, or any original art, are some of the factors that decide the cost that you will spend on promotional clothing. Style- People love to wear trendy clothes. When labelled with their favourite brands it adds more to their excitement. Oversized clothes were a style statement of the bygone days. Nowadays, people prefer to wear body hugging yet comfortable promotional clothes. Standard t-shirts, women's cut t-shirts, colour sleeves that form a contrast, US-style baseball t-shirts are some of the style that are ?n for the time being.

2. Quality- Be sure to choose quality garments that will last. The longer a person can wear an item, the more advertising you get. And how well the item is made is also a reflection on you.

3. Artwork and logo- The quality and design of your logo or artwork is a great determinant as to how well your message will be conveyed. Your promotional clothing should be desired by customers and be treated like more than just a giveaway gift. You can contact companies that offer their services for impressive artwork on the promotional clothing that you wish to distribute.

4. Target audience- Lastly, know what audience you will be targeting, take into consideration the age, and likes and dislikes as well. A good example is if your business sells construction products, you will probably want larger sized clothing, for better movement and more adult looking styles. - 16651

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