Friday, November 28, 2008

Business Web Sites: Does Your Business Need One?

By Craig Calvin

Many companies wonder if they need a website. They will ask themselves what are the pros and cons to having one. The following factors should help you make the best decision, if you are srious about your business.

1. The internet is the top place people turn to when they want information. It doens't matter what kind of information it is, they will look here first. If you do not have your own place on the internet, you will be missing many opportunities. Your competitors will probably have a website, and that is where your potential customers will end up.

2. If you have a website, you are claiming your place on the internet. A website makes you seem more legit. It also lets people know where you are and when you are open. The internet is where you set up shop and advertise yourself to the world.

3.Visability is a key factor in having a website. A web site is a cost effective means of advertising. You will reach many markets you might not with traditional advertising.

4. Offering comprehensive information on the internet is a great way of providing excellent customer service 24/7 without time and energy from you or your staff. Your website can have basic information such as business hours, services offered, and reasons to use your business rather than one of your competitors. You can also publish a basic price list and detailed descriptions of your products and services. This keeps you from having to screen clients constantly and dedicate staff hours to providing explanations. A website can give you a place to direct clients who want to know the details of your offerings.

5. A website extends your reach. Is your business currently limited to your local area? Could your services and goods be sold on a global scale? Having a website gives you global exposure that can turn your small business into a regional or even international giant.

This being said, it is difficult to imagine anything negative about having a website. It is not time consuming and costs hardly anything. You can even learn how to desgn one yourself. There are also freelance designers out there who can create a site for you within hours and quite affordably. - 16651

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