Many marketers overlook the art of pre-selling before they ask for the business. This small step is critically important in making sure the person has a need for what you want before you make an offer.
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 16651
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 16651
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