Wednesday, November 26, 2008

The perfect business printing and communications company is there

By Frank Nathe

Finding the company that truly is the best for your business printing and communication needs isn't as hard as it might seem. You can find a state-of-the art company that can mold itself for your business's specific needs.

Finding it difficult to determine which of the self-proclaimed "best" and "state-of-the-art" digital-printing companies really is the best for your business's needs? Wondering if it is possible to find the company that is truly the next generation of business printing?

Yes. It's actually quite possible to find the perfect company to meet your business's requirements when other companies can't - whether it be offset or digital printing, posters, convention printing, trade show printing, poster printing, banner printing, high-volume copying, design, binding, or whatever your specific needs are.

The first step is to find a company that's been around for a while. With the Internet, starting a business is as easy as registering a domain name. Because of that, it's hard to tell which companies are here to stay, and which are flashes in the pan. By choosing a company that was in the printing business back when reputation - not a clever website - was what earned it customers, you'll weed out the here-today-gone-tomorrow businesses.

Then, find a company that can offer a variety of options for its printing and communication, so you can make sure they have the technology to fit your job, instead of making your job fit into their technology. Look for a printer that offers offset and digital printing - and because today's digital communication takes on more forms than just printing, make sure you select a company with experience and expertise in all of the digital-communication areas.

Equally important is making sure that regardless of the technology used, the company's mission is all about you, the customer, so that your job is done your way and you are treated as a partner. That includes finding a company that offers various levels of service, so there's something for everyone. Some customers prefer to use automated sales options, with instant price quotes and online file uploading, so transactions can be done with a few clicks of the computer mouse 24/7. Other customers are more comfortable with personalized full-service and custom quoting. This is an option for customers who prefer dealing with a human being and being led through the printing-order process step-by-step.

Search for a company that offers many services - being a full-service communication provider isn't just about printing anymore. Find a company that continues to grow and offers additional services like variable data printing (personalized printing), video production, OCR scanning and archiving of documents or fine arts, DVD replication or wide format posters and banners, and more.

And consider this: According to the Institute of Sustainable Communications, the paper industry is the largest user of water and the fourth largest user of electricity in the world. So make your decision a responsible one by choosing a "green" printing and communications company that uses environmentally responsible eco-friendly inks, recycled papers and electronic document delivery whenever possible. Even in a small way, these steps can benefit the planet and energy consumption.

NextGeneration Printing, Copying & Digital Communication, the leading fast-turnaround offset and digital print provider, is one of these companies. When it selected the name NextGeneration, it knew the company would always have to be on the cutting edge of the printing and communication industries. NextGeneration has been chosen to produce critical and time-sensitive printed materials by companies in England, Germany, France, South Korea, Australia, Mexico, Russia, Ireland, Barbados, not to mention almost all U.S. states, and many more. - 16651

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