Tuesday, November 25, 2008

Getting a Result-Oriented Web Design

By Janet Taylor

A lot of web site owners are looking for a web design that is going to get them a lot of traffic. However, having a lot of traffic does not necessarily mean that you are going to get results and close the sale. Web design is a really complicated topic because there are so many different opinions and so many different companies that are willing to help you out, but are going to recommend doing totally different things to improve your site. Here are some things you should look for if you want to get your website designed so that it is going to get results, not just a lot of traffic.

The first thing you want to ask yourself is what results you want and write down the answer. Some web owners are just going to want to increase traffic, but other results that you might want to have are getting people interested in your product, getting them to buy your product, getting the word out about a service that you offer or just making money through advertisements on your site. If you know what you are after, you are going to be able to tailor your web design for that and you are going to have better (and faster) results.

The second thing you want to do is consult a professional. Unless you are certain you know what you are doing, you are going to want to get someone else's help. A professional web designer is going to be able to choose a layout for your site and should be able to tweak your web copy so that it is going to be picked up by the search engine bots a lot faster. You are definitely going to want to incorporate keywords and SEO techniques into your web design as well, which a professional is going to be able to do.

Remember that you don't need a lot of bells and whistles to have a great site. A simple website means that you are going to be able to change it without help whenever you want to. It's important to periodically change your website because a website that sits stagnant for too long is going to start losing rankings on the search engine results page.

The last thing to do is to remember where you started. Eventually, you should start to see results and it is nice to see how much everything is working. Plus, if you notice that your changes aren't working you will be able to do something as soon as possible. If you do have to make more changes, just remember that soon your website will be great.

Remember to plan a website that is going to get the results that you are after, not just a lot of visitors. Having a lot of people click on your site is important, but if they don't actually spend any time there, it isn't going to bring much advantage to your company. Focus on results and focus on getting your business to grow when designing your website. - 16651

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