In marketing today, the perfect voice over can be the element that turns an advertising campaign that is simply good into a great one. Picking a voice with which your target market will identify, you can forge a human connection with your audience and enjoy the resultant boost in sales.
If you're considering adding a voice over element to your business's marketing plan, here are some of the key industry terms, definitions, and terminology you'll come across:
Audition Tapes: These are the demo tapes that your voice over talent will submit during their application. You'll need to keep these on hand as you gauge and interview each submission, and are a simple way to keep track of all applicants to determine the best fit.
Demo Tapes: Demo tapes are also part of the interview and audition process, and can be recorded in your own studio, or completed by the voice over talent. These tapes will be a recording of the sample scripts you provide as part of the interview.
Recording Studio: To complete any voice work, you will need a studio in which it can be recorded. While you always have the option of renting a studio for a project, you should always ask voice talent if they have the equipment to record at home, as this will save you the cost of studio time.
ISDN Voiceover: Professional voice over talent will record most of their work in a home studio that makes use of ISDN technology. These recordings are sharper and more fine-tuned than the average recording studio.
Commercial Voice Overs: With an emphasis on direct selling, commercial voice overs are a powerful way for marketers to communicate with potential customers. Commercial voice over scripts mention the product or service by name and promote it in a variety of ways.
Narrative Voice Overs: These often accompany a film, video, or story and are scripted to entertain and inform, rather than sell. However, you may require a narrative voice for a portion of a commercial or sales segment.
Impressions: These are the types of voice overs that impersonate a famous person, celebrity, or imitate an historically famous personality. Impressions are a great way to make your message stand apart from the competition, and you can find many royalty-free scripts with this distinguishing feature in mind.
Performers' Unions: Voice actors and actresses are often part of these professional organizations, which assist them in developing their craft and negotiate market rates. The Screen Artists Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) are the unions you will most frequently encounter in working with voice talent.
Actors: Voice over professionals are often individuals who were trained in drama and gravitated to the field of voice work because of their marketable skills and talents. A skilled voice actor or actress is a huge asset to any marketing project.
Familiarity with these key concepts and the associated terminology will help you immensely in your dealing with professionals in the voice over business. If you approach interviewing talent from an organized, educated perspective, you are sure to find a voice over professional who will boost the appeal of your advertising campaign. - 16651
If you're considering adding a voice over element to your business's marketing plan, here are some of the key industry terms, definitions, and terminology you'll come across:
Audition Tapes: These are the demo tapes that your voice over talent will submit during their application. You'll need to keep these on hand as you gauge and interview each submission, and are a simple way to keep track of all applicants to determine the best fit.
Demo Tapes: Demo tapes are also part of the interview and audition process, and can be recorded in your own studio, or completed by the voice over talent. These tapes will be a recording of the sample scripts you provide as part of the interview.
Recording Studio: To complete any voice work, you will need a studio in which it can be recorded. While you always have the option of renting a studio for a project, you should always ask voice talent if they have the equipment to record at home, as this will save you the cost of studio time.
ISDN Voiceover: Professional voice over talent will record most of their work in a home studio that makes use of ISDN technology. These recordings are sharper and more fine-tuned than the average recording studio.
Commercial Voice Overs: With an emphasis on direct selling, commercial voice overs are a powerful way for marketers to communicate with potential customers. Commercial voice over scripts mention the product or service by name and promote it in a variety of ways.
Narrative Voice Overs: These often accompany a film, video, or story and are scripted to entertain and inform, rather than sell. However, you may require a narrative voice for a portion of a commercial or sales segment.
Impressions: These are the types of voice overs that impersonate a famous person, celebrity, or imitate an historically famous personality. Impressions are a great way to make your message stand apart from the competition, and you can find many royalty-free scripts with this distinguishing feature in mind.
Performers' Unions: Voice actors and actresses are often part of these professional organizations, which assist them in developing their craft and negotiate market rates. The Screen Artists Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) are the unions you will most frequently encounter in working with voice talent.
Actors: Voice over professionals are often individuals who were trained in drama and gravitated to the field of voice work because of their marketable skills and talents. A skilled voice actor or actress is a huge asset to any marketing project.
Familiarity with these key concepts and the associated terminology will help you immensely in your dealing with professionals in the voice over business. If you approach interviewing talent from an organized, educated perspective, you are sure to find a voice over professional who will boost the appeal of your advertising campaign. - 16651
About the Author:
Author Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Been Providing the Voice Talent for Dozens of Companies and Agencies Since 1991.