Can't afford a website copywriter? Yes, a top website copywriters may not fit your small budget, especially if you're just starting out. The great ones are usually busy, and booked in advance. Don't despair, because there are other alternatives you may not have considered.
In this article, I'm going to give you 4 alternatives to hiring a well-established, higher-priced copywriter. Some of these may be more desireable and practical to you than others.
The 4 Alternatives To Website Copywriters
You Can Learn to Write Persuasive, Website Copy Yourself
I can understand how this suggesting can be a turnoff to you. espeically if you're not a "good writer." Even good writers do have a learning curve to go through when learning direct-response copywriting.
Yes, for you to seriously learn how to create direct-response web copy requires quite a bit of dedication. After all, it is a profession unto itself, and professional website copywriters spend a tremendous amount of time, money and effort to truly qualify themselves for thier trade. The payoff for you, if you learn to become a website copywriter, is that you'll be able to communicate your offer to your customers and visitors. After all, nobody knows your offer as best as you do.
Professional Critiques From A Web Copywriter
I think this is one of the best alternatives you can take if you can't find a good freelance copywriter to create an entire marketing campaign from the ground up. What would happen is the pro copywriter would go over your web copy, and suggest changes you make for improvement. Unfourtunately, both prospective clients and potential copywriters fail to even consider this as an option.
Use Split-Testing and Conversion Tracking to Figure Out What Works
Here's something to consider: your prospects may have more time on the weekends to sit down and read what you have to say. That means that if you sent out your e-mail messages on Friday, there may be a better chance that they'll be read. This is how just a small change in your web copy, or how you do things, can increase your response. Such factors are the presentation of your offer, your web page layout, and the contrasting of colors on your web page.
There are a lot of website copywriters who don't know how to do testing, tracking, and conversion. However, one who does may be able to provide testing and tracking services for you.
Follow The Rough Examples Set By Saleletter Templates
Remember when you learned how to write an essay in grade school? The teacher told you about the intro, the body, and the conclusion. A salesletter template is the same thing. It shows you the format of a good salesletter, and acts as a guide for you to create your own. There are many limitations to using salesletter templates, but they're better than nothing. - 16651
In this article, I'm going to give you 4 alternatives to hiring a well-established, higher-priced copywriter. Some of these may be more desireable and practical to you than others.
The 4 Alternatives To Website Copywriters
You Can Learn to Write Persuasive, Website Copy Yourself
I can understand how this suggesting can be a turnoff to you. espeically if you're not a "good writer." Even good writers do have a learning curve to go through when learning direct-response copywriting.
Yes, for you to seriously learn how to create direct-response web copy requires quite a bit of dedication. After all, it is a profession unto itself, and professional website copywriters spend a tremendous amount of time, money and effort to truly qualify themselves for thier trade. The payoff for you, if you learn to become a website copywriter, is that you'll be able to communicate your offer to your customers and visitors. After all, nobody knows your offer as best as you do.
Professional Critiques From A Web Copywriter
I think this is one of the best alternatives you can take if you can't find a good freelance copywriter to create an entire marketing campaign from the ground up. What would happen is the pro copywriter would go over your web copy, and suggest changes you make for improvement. Unfourtunately, both prospective clients and potential copywriters fail to even consider this as an option.
Use Split-Testing and Conversion Tracking to Figure Out What Works
Here's something to consider: your prospects may have more time on the weekends to sit down and read what you have to say. That means that if you sent out your e-mail messages on Friday, there may be a better chance that they'll be read. This is how just a small change in your web copy, or how you do things, can increase your response. Such factors are the presentation of your offer, your web page layout, and the contrasting of colors on your web page.
There are a lot of website copywriters who don't know how to do testing, tracking, and conversion. However, one who does may be able to provide testing and tracking services for you.
Follow The Rough Examples Set By Saleletter Templates
Remember when you learned how to write an essay in grade school? The teacher told you about the intro, the body, and the conclusion. A salesletter template is the same thing. It shows you the format of a good salesletter, and acts as a guide for you to create your own. There are many limitations to using salesletter templates, but they're better than nothing. - 16651
About the Author:
DK Fynn is a marketing strategist and direct-response copywriter who provides high-value copywriting services to his clients. He has worked with some of the most successful marketers online, such as Dan Lok and Alex Jeffreys. To schedhule your free one-on-one consultation, go to: DirectResponseCopywriter.DKFynn.com (NOTE: There's no L in D.K.'s last name.)
