Monday, November 24, 2008

How To Make Your Banner Advertisements Work For You

By Kylon Trower

You always want to promote customer traffic to your website. Banner ads help you do just that. Good banner ads drive customers to see the content and quality of your website.

Banner advertisements are still an excellent way to promote traffic to your website. When banner ads are done creatively with clear message content this ensures money flowing to your site because you have done it correctly.

These are some of the advantages Banner Advertisements can have for you:

Visitors from other sites are attracted to your site when you use banner ads. There are monthly fees that can be costly on high traffic sites, but this method maybe more expedient to get immediate significant revenue from your website efforts. This is a way to avoid waiting for SEO (Search Engine Optimization) techniques to get you the results to get to the top of the search engine.

There are free banner exchanges for you to use, rather than paying to advertise on someone else's site. Let's look at the pros and cons of banner advertising methods:

Free Banner Exchanges

This method lets you put your banner on some else's site and allows them to put their banner on your site. Banner exchanges are free between the sites exchanging. There are obstacles when you use this method. An immediate one, if you wanted to exchange banners with several sites would be the huge number of banners ads on your site.

When you are optimizing your profit margins and using an affiliate website, your clicks maybe going to the exchange link, instead of your affiliate link being clicked. While you are continuously potentially driving traffic to the exchange
link.

A word to heed when using banner exchanges is "careful." You are looking for banner exchanges that will promote real content. At all cost you will attempt to stay away from potential directory or portal sites that gather banner ad exchanges for the primary intent of becoming "banner farms' or "link farms."

Paid Banner Ads

Even though you will pay for these banner ads, they do eventually pay off when you choose the correct ones. May sure you can verify the amount of traffic is produced on the site as they say.

Your banner ad page should have as few as possible other banner ads on that same page, competitor links appearing on the same page as your banner ad is never good.

Banner advertisements can be profitable for your site if done correctly. Be sure to keep these tips in mind if you decide to use banner ads. - 16651

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