Saturday, January 24, 2009

Advertising Tips - Advertising on Television

By Melinda Mahrer

Advertisements of products, organizations, as well as services have been in all aired upon television. This is be finished by shopping slots upon an airtime from a sold radio channel. Price depends upon recognition of a channel, time a blurb is being aired, series of viewers as well as length of a commercial. Fixation a blurb upon internal channels is some-more affordable than upon inhabitant channel where a price is roughly double.

When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More inexpensive is the 12-4 pm soap time. Always check out with the income representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It's highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount.

Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn't be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration.

Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.

Customarily a 5 percent bonus is offering when signing for a six-month time generation as well as 10 percent when signing for a twelve-month time period. But do keep in thoughts to check out just when a commercials have been being aired given these discounts have been customarily offering to confuse people from this indicate as well as a commercials have been aired during peculiar hours as well as additionally not during a legal holiday season.

The really initial blurb to go upon air was of Beloved Watch Company upon WNBC, United States of America upon Jul 1, 1941. As well as ever given afterwards there has been no interlude as well as right away commercials sell anything which a single can ever imagine. - 16651

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