Thursday, January 29, 2009

Google's Adwords: Give Your Website High-visibility For Low Cost

By Don Bethune

Do you operate or own a website or website-based business?. How would you like to pay for advertisement and get as much as you paid for, for free on top! Setting up an account could not be easier. As soon as your account is active, Google will immediately start putting your ads on countlss content-specific and geographically specific websites, blogs and searches all across the Internet.

With Google Adwords, you pay to have your advert appear all over the internet. Yet you only pay for people who actually click on it. That is to say, you could get thousands of people onto your site without paying for the privilege. You see the point is that few users actually will actually want to click links as they get navigated away from the page they are on. Google Adwords will display your url along with your ad meaning people will manually visit your site without any ad costs to you - this means higher traffic volumes and higher profitability.

No matter what your niche service, product, or purpose for your website, Google Adwords is an inexpensive and effective alternative to traditional marketing. For example, if you have an event planner website traffic could easily increase by a thousand percent overnight, resulting in more leads, more sales, and more profitability for you. Event planners can also tailor the Adwords to reach specific geographical markets and even specific times during the day for their ad to run.

Do you have a company based in America whose customers are solely based in the U.K.? Then it wouldn't be much use to have all those U.S. users see your ad - so you can specify to Google Adwords that you only want users based in the U.K. to see the ad. This increases the effectiveness of the ad by a huge factor - be prepared to expand your business for all these new customers that are going to visit your site!

Your website will of course benefit from increased referencing from the blogs, websites and searches we place your ad in. More references to your site on the internet means increased likelihood of your site appearing further up the listings on search results. This is especially true for Google, infact the most effective way to increase search rankings is to involve yourself in a Google ad campaign, your website will be indexed much faster this way than relying on organic links and indexing.

Google's Adwords' pure simplicity, like their search engine, is what is so appealing to customers and businesses alike. The effecient use of white space makes these ads so effective and appealing. Four lines of text comprising of a Title, two Descriptive lines and your URL are included. The title for example "Cheap Skateboards" should contain no more than twenty-five characters. The two descriptive lines are limited to thirty-five characters each, here you should talk about what the website offers. Last but not least is the website URL which is a plain text hyperlink.

Users usually will rather manually enter a website address than navigate away from their current page so more often than not theyall type your website name into a browser to obtain more information. Others will simply click directly on the link. In either case, youall never be charged for more than you initially agree to. Minimum budgets can be set for any dollar amount you specify, limited to a minimum of $5 per month.

Google Adwords is an extremely powerful tool for businesses and personal websites alike. If you are serious about starting online advertising, with a view to large volumes of web traffic and ultimately increased profitability - Google Adwords is the only solution. Check out our prices to see for yourself that Adwords is the most cost-effective advertising solution in the Industry. - 16651

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