The late, Gary C. Halbert, is my favorite copywriting mentor. Not only was he ultra-successful but he could teach the art and science of crafting ad copy like nobody's business.
Gary was all about leveraging resources to make life easy. For instance, imagine you decide to write a book about getting healthy and fit.
What should you do?
Would it be a good idea to get a degree in a health and fitness field? Would it be a good idea to take years to study the subject? Would it be a good idea to find the best health and fitness product? No. An easier strategy exists to get your hands on the best health and fitness information available. And you won't have to do all the work on your own.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
Smart.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
The technical term for this copywriting technique is called... swiping. And boy does it ever work! Gary even held an entire seminar on copywriting. The bulk of that seminar focused on how to swipe blockbuster ads ethically and legally.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Learn to swipe and life gets easier when preparing ads...
** Thing's like writer's block will no longer plague you. Everything you need to begin writing a great ad will be there in the swipe. Blundering your way through thinking about what to write won't be a problem either. The swipe contains everything you need.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
So the idea is to build a swipe file and use it when creating ads. - 16651
Gary was all about leveraging resources to make life easy. For instance, imagine you decide to write a book about getting healthy and fit.
What should you do?
Would it be a good idea to get a degree in a health and fitness field? Would it be a good idea to take years to study the subject? Would it be a good idea to find the best health and fitness product? No. An easier strategy exists to get your hands on the best health and fitness information available. And you won't have to do all the work on your own.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
Smart.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
The technical term for this copywriting technique is called... swiping. And boy does it ever work! Gary even held an entire seminar on copywriting. The bulk of that seminar focused on how to swipe blockbuster ads ethically and legally.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Learn to swipe and life gets easier when preparing ads...
** Thing's like writer's block will no longer plague you. Everything you need to begin writing a great ad will be there in the swipe. Blundering your way through thinking about what to write won't be a problem either. The swipe contains everything you need.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
So the idea is to build a swipe file and use it when creating ads. - 16651
About the Author:
Learn How To Write Ads that make profits and other stealth marketing secrets by visiting www.JohnAnghelache.com.
