Thursday, January 22, 2009

Aggressive Marketing With Promotional Clothing

By Matthew Calvin

One of the most effective tools for marketing a brand campaign is promotional clothing. Whether the company uses the most popular items such as caps or T-shirts, the opportunity is there to make a strong impact. The fact is that printed garments offer the most extensive range of choices amongst all promotional gifts available. The clothing comes with the inherent ability to publicise the brand each time it is worn.

There are online websites which provide wide varieties of promotional clothing. Clothing for every age group, category, and gender can be found in hundreds of varieties. Offered are items specially marketed to young adults, children, sportsmen and adults. Seasonal clothing is also widely available. If you have a pending winter promotion, you will be able to find items geared toward colder weather activities.

When promotional clothing is designed, there are many considerations that are necessary to be undertaken, including the fabric, the cut and accessories such as buttons or zippers. Promotional clothing offers a broad area for printing the corporate message. Ball caps and T-shirts generally offer the largest printable area, whereas polo shirts and sweatshirts do have some general restrictions for where it is appropriate to print the message. Usually the fonts are smaller when printing on polo shirts and sweatshirts.

The web offers many vendors for promotional clothing, and once you choose one, you will likely immediately see different product categories displayed there. Beneath each category, detailed descriptions will be offered for each product, along with options such as fabric choices, colours, and sizes. Often, helpful hints are included on appropriate uses for the product in different types of marketing campaigns.

Usually purchases of larger quantities will be offered bigger discounts. The first step will be to place your order and supply your artwork to the company. If you have no prepared artwork, most of the vendors will have graphic designers on staff to help with your logo design. If you are considering promotional clothing, you can be assured that your choice will provide an effective return on your investment. - 16651

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