Marketing with articles isn't a new concept. As a matter of fact, business owners have been using it in the offline world by publishing articles and ads in magazines and newspapers for ages. Today's business owners use articles for marketing their products, for SEO (search engine optimization), and gaining back links to their sites.
Keywords make the author able to target the audience of their choice, thus getting the attention of people looking for the information they are providing.
Marketing with articles is actually a very low-cost form of promoting and advertising your business. Your goal is to write informative articles about relevant topics within your niche, which will be published on the Internet, so that others can use it freely.
This technique expands your reach beyond what you could do on your own, gets your website more back links, and causes the traffic flow to your website to increase, thus improving your rankings in the search engines.
Articles that are written for marketing purposes are typically submitted to online article directories. This is a place where people who are looking for content can access your article, and publish it on their own websites, blogs, newsletters, and even in print magazines.
The end of your article will contain a resource box, or author bio that includes some information about you and your business, and includes a link going back to your website where interested readers can go for more information. Anyone who uses your article is required to publish it in full, which includes your information, with working links, at the end of the article.
The great thing is, that article marketing doesnt only benefit business owners, because it really serves a dual purpose. The publisher gets access to fresh free content, and at the same time the business owner gets free publicity, so it really is a win win situation for everybody. - 16651
Keywords make the author able to target the audience of their choice, thus getting the attention of people looking for the information they are providing.
Marketing with articles is actually a very low-cost form of promoting and advertising your business. Your goal is to write informative articles about relevant topics within your niche, which will be published on the Internet, so that others can use it freely.
This technique expands your reach beyond what you could do on your own, gets your website more back links, and causes the traffic flow to your website to increase, thus improving your rankings in the search engines.
Articles that are written for marketing purposes are typically submitted to online article directories. This is a place where people who are looking for content can access your article, and publish it on their own websites, blogs, newsletters, and even in print magazines.
The end of your article will contain a resource box, or author bio that includes some information about you and your business, and includes a link going back to your website where interested readers can go for more information. Anyone who uses your article is required to publish it in full, which includes your information, with working links, at the end of the article.
The great thing is, that article marketing doesnt only benefit business owners, because it really serves a dual purpose. The publisher gets access to fresh free content, and at the same time the business owner gets free publicity, so it really is a win win situation for everybody. - 16651
About the Author:
Kristin is an experienced Article Marketer. Article Marketing can be easy if you have the right tools. Discover what are her best resources for Article Writing and Article Marketing.
