Thursday, January 8, 2009

Basic Lead Generation For Internet Marketers

By John Anghelache

The more opt-ins you get the bigger your email list. A big responsive email list can set you up for life. Or at least for a long time to come.

One of the problems business owners have is generating leads or website opt ins. A glance at their website tells me the story. They don't know the process.

The purpose of this article is to reveal a simple strategy proven to boost opt-ins. I'll give you the basics. Plus, copy you can model for a squeeze page.

You'll get the details in a moment. First, let's clarify a couple of things. People don't join email lists for the heck of it. They want a valuable exchange to give you an email address.

My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.

If the free giveaway solves a problem, then you gave them value. Now they have a reason to give you their email.

The other thing is, make it a cinch to get on your list. Don't ask for too much personal info. Your best bet is to just get their email address. That's it.

Finally, include a free subscription to an ezine as part of your offer. In other words, the prospect opts-in to get the free whatever. They also get your free ezine. This way you can keep in contact with them. Very important.

Let's put this in a practical frame. Say you want to build a list of bodybuilders. Here's the copy for a simple name squeeze page that will do the job...

Would you like to beat the stock market?

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How to add 10 to 25 pounds of pure muscle mass on your frame in less than 90 days.

How to pile on one to three inches even on your most stubborn body parts.

3. How to tap into hot email lists made up of perfect customers... and... only pay for access if and when you make a sale.

How to speed up your metabolism so you stay lean while getting hard and ripped.

5. How to get other webmasters to send you customers who are ready, willing and able to buy your products and services on the spot.

To get access to these reports... and... my weekly ezine, "The Internet Profit Letter" fill in your primary email address below. Do it now...

This lead generation process works. The main reason why is because of its simplicity. You offer valuable info to a market on a specific topic. No need for fancy stuff. The basics of lead generation will always get you farther. - 16651

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