Friday, January 2, 2009

Getting Your Name Out-the Best Online Advertising

By Don Bethune

It means absolutely nothing if you have the most perfect website if people don't know where to find it. There are literally millions of websites in existence today and to get your share of the traffic you need a marketing strategy.

There are numerous ways to increase your website traffic successfully, however, if you are limited on the amount of time and money that you can spend advertising your start up, there are some very specific steps that you need to take in order to maximize your time and your budget.

When you first tackle advertising, it may seem that putting your name anywhere and everywhere is a good idea. However, quantity is not nearly as important as quality. Instead of putting your name everywhere, put it where your potential customers are more likely to be.

For example, you wouldnat want to spend a lot of time marketing to users that were predisposed to being adult website traffic if your website sells childrenas books, because they would not be as likely to purchase as a family that might have just had a baby. Or any website traffic internet pharmacy users wouldnat be the best choice to target your advertising for if your website is about the harmful effects of prescription drugs. Knowing your audience is essential to being successful.

After you get a better idea on what kind of people you want to advertise to, you need to find them. One easy way is going to one of the hundreds of websites that collect lists of people by interest. Using one of those lists will help you save money and narrow your advertising to just potential customers.

Websites that generate lists are fairly easy to find as they have a very specific purpose. A reputable mailing list website will have lists separated by purchase history, major life events, and publicly available data. Most lists carry an address guarantee. If the address is wrong, you can get your money back.

Even though email lists are a very cheap and effective way to increase traffic, but some precautions are also needed. In order to conform with the spam laws you must include a unsubscribe link near the bottom of the message. That simple link will keep your messages legal! Usually, however, your list will contain more potential buyers than unsubscribers.

Mailing lists have proven themselves to be the quickest marketing technique to effectively increase website traffic. Advertising this way is the top method to get your name and brand to a large, specific group. It is also gives the best return on your investment. - 16651

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