Besides the free media way of getting traffic to your website, there is another very powerful way to get traffic and sales. That is through Pay Per Click (PPC). There are a few places you can conduct your PPC campaign with. We however choose to do with the biggest search engine- Google. This article will share with you 5 tips of advertising with Google.
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To achieve better results, you can refer to our tips for PPC advertising.
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Plan your PPC campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Use traffic statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Do your Calculations
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort. - 16651
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To achieve better results, you can refer to our tips for PPC advertising.
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Plan your PPC campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Use traffic statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Do your Calculations
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort. - 16651
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about Online advertising methods, go to MLMAbsolute, you will definitely not regret it.
