Pay per click advertising is the latest and greatest thing to hit the Internet. It seems that everyone wants to give it a try. The concept of just writing an ad and leaving the work to the search engines is very tempting to advertisers.
It looks as if the marriage of advertiser and search engine is really made in heaven. The advertiser just has to create an ad then pay the search engine a small fee to do all the legwork. The search engine will find potential customers through keyword searches. When a searcher enters the keyword into the search engine the related ad will be seen along with the search results.
Of course it is not as easy as it might look at first glance. The reason for this is the challenge of doing keyword research. It is not enough to just track the ad through the search engines. Although the keywords are popular they will bring up far too many pages per search result. The average searcher will be unlikely to look at more than the first 5 pages of search results. This means that in order to make money you will need to be sure your ad is positioned within the first 5 pages.
A second thing to consider is the fact that the amount you bid per click on your keyword will be the deciding factor for how you are positioned in the search engine. With the old form of advertising you would be paying for the length of time you wanted your ad to be seen, not the mount of traffic it created. The drawback with this form of advertising was that it could cost a lot of money.
The idea of pay per click advertising then emerged. The advertiser paid for the amount of times viewers clicked on their ad. With good click through advertisers saw greater profits from their ad. The next thing to do was to establish a good position in the search engine for your ad. To achieve this the advertisers bid against each other, with the highest bidder getting the best position.
You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.
There are a lot of stumbling blocks with pay per click advertising, especially if you are new to the game. It is nothing like the easy ride the ads tell you about. However there is a ray of light in that there are many places you can go to get assistance and there are also other marketing options you can consider.
It is important not to rely on one source for promoting your business. Savvy marketers use multiple ways to market their businesses and rapidly develop them into profitable concerns. - 16651
It looks as if the marriage of advertiser and search engine is really made in heaven. The advertiser just has to create an ad then pay the search engine a small fee to do all the legwork. The search engine will find potential customers through keyword searches. When a searcher enters the keyword into the search engine the related ad will be seen along with the search results.
Of course it is not as easy as it might look at first glance. The reason for this is the challenge of doing keyword research. It is not enough to just track the ad through the search engines. Although the keywords are popular they will bring up far too many pages per search result. The average searcher will be unlikely to look at more than the first 5 pages of search results. This means that in order to make money you will need to be sure your ad is positioned within the first 5 pages.
A second thing to consider is the fact that the amount you bid per click on your keyword will be the deciding factor for how you are positioned in the search engine. With the old form of advertising you would be paying for the length of time you wanted your ad to be seen, not the mount of traffic it created. The drawback with this form of advertising was that it could cost a lot of money.
The idea of pay per click advertising then emerged. The advertiser paid for the amount of times viewers clicked on their ad. With good click through advertisers saw greater profits from their ad. The next thing to do was to establish a good position in the search engine for your ad. To achieve this the advertisers bid against each other, with the highest bidder getting the best position.
You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.
There are a lot of stumbling blocks with pay per click advertising, especially if you are new to the game. It is nothing like the easy ride the ads tell you about. However there is a ray of light in that there are many places you can go to get assistance and there are also other marketing options you can consider.
It is important not to rely on one source for promoting your business. Savvy marketers use multiple ways to market their businesses and rapidly develop them into profitable concerns. - 16651
About the Author:
Brian Basch has been working in the area of adwords management for a long time and maintains a website about adwords expert that you should visit to get help with your ppc questions.
