The popularity of promotional leisurewear has grown by leaps and bounds recently as businesses have been encouraged to utilise it in their marketing campaigns because of its highly touted results. However, many businesses have not realised the results they had hoped for and are laying the blame on the bad decision of picking the leisurewear as their marketing vehicle. This is not the reason. The reason is because they chose low quality product to save a little money, and now it has backfired. Not only didn't they make their sales goals, but the customer now has a lesser perception of their business.
Today, audiences are extremely quality conscious and they see through lesser quality in clothing items even though they may receive them for free. Promotional leisurewear too has to qualify this test to get accepted by the audience. The first parameter of quality is visual appearance and promotional products are required to be extra attractive to lure in audience attention amongst the competitor brand offering the same promotional article. Any compromise on the visual appeal will at once get the products rejected at the initial stage.
Next, the clothing must fit comfortably. The cut must make the wearer look and feel attractive. If the fabric is not of top quality, then the fit will not hang correctly and the wearer will not be likely to wear it if they feel uncomfortable in it.
The low quality of the promotional leisurewear also ruins the reputation of the brand it represents. A brand is known by the corporate gifts they present to their audiences. They are symbolic of the brand status. If the promotional gifts of a brand are low on their quality the prestige of the brand is marred to a large extend. It tends to develop a bad name, for it is recognised by its low-grade representatives amongst the public. This negative publicity hampers the brand to generate any impact on the audience mind.
This bad quality promotional clothing fails to justify the cost incurred on them. They are subjected to easy wear and tear. This prevents them from remaining within the audience base for long, which ultimately leads to restricted period of brand awareness. Moreover, their short life curtails their scope of visit to more places along with their user and propagates the brand message to newer audiences. Therefore, further investment has to be made to revive the promotional campaign, which is in no way a profitable proposition. - 16651
Today, audiences are extremely quality conscious and they see through lesser quality in clothing items even though they may receive them for free. Promotional leisurewear too has to qualify this test to get accepted by the audience. The first parameter of quality is visual appearance and promotional products are required to be extra attractive to lure in audience attention amongst the competitor brand offering the same promotional article. Any compromise on the visual appeal will at once get the products rejected at the initial stage.
Next, the clothing must fit comfortably. The cut must make the wearer look and feel attractive. If the fabric is not of top quality, then the fit will not hang correctly and the wearer will not be likely to wear it if they feel uncomfortable in it.
The low quality of the promotional leisurewear also ruins the reputation of the brand it represents. A brand is known by the corporate gifts they present to their audiences. They are symbolic of the brand status. If the promotional gifts of a brand are low on their quality the prestige of the brand is marred to a large extend. It tends to develop a bad name, for it is recognised by its low-grade representatives amongst the public. This negative publicity hampers the brand to generate any impact on the audience mind.
This bad quality promotional clothing fails to justify the cost incurred on them. They are subjected to easy wear and tear. This prevents them from remaining within the audience base for long, which ultimately leads to restricted period of brand awareness. Moreover, their short life curtails their scope of visit to more places along with their user and propagates the brand message to newer audiences. Therefore, further investment has to be made to revive the promotional campaign, which is in no way a profitable proposition. - 16651
About the Author:
If your business is preparing to rollout a new product, be sure to select the highest quality promotional products you can find. The best place to find high quality gifts is at www.IdeasByNet.com, the internet's largest purveyor of business gifts.
