Thursday, January 22, 2009

Three Keys To A Successful AdWords Campaign

By Brian Basch

In every corner of the Internet marketers are admiring the wonderful thing called Adwords. They appeal to the lazy, new entrepreneurs, who want to make money doing virtually nothing. They hold out hopes that 100's of dollars can be made daily, with just 3-4 hours of work. Can this really be done? Very possibly, because Adwords has wonderful tutorials at the site, which make using Adwords easy. In fact instead of paying all that money to the "experts," budding entrepreneurs can just learn all they want about Adwords form the site, for free.

Here are 3 tactics to help you succeed with an Adwords campaign:

1. The first thing to do is to choose a winning keyword. In fact your keyword selection is critical to the success of your Adwords campaign. If your keyword is not good enough to draw sales then your whole campaign will fail. You will need to choose a keyword that can attract new leads to your business from a general market, but at the same time must also bring in leads from your special market.

Search engines are impersonal; they will not worry about the fact that you will have to pay for clicks in if they are not pulling sales. With this in mind be careful how you choose your keywords. Of course popular keywords will bring lots of traffic but not necessarily any sales. Now a large number of marketers will just jump into the search engine database and fish out some popular keywords, what they fail to understand is that these keywords will not be directed at their particular market.

For more help on keywords you can go to the Adwords site at Here you will find a wide selection of tools to help you choose the best keywords. In fact these tools are some of the best for pay per click advertising.

2. It is important for you to bid high enough to place you in a top position. Given the fact that most searchers are looking for instant gratification, they will rarely look beyond the first 5-10 pages, of their search results, before trying a second keyword.

This is the reason that it is critical for you to make sure your ad is shown in the first 5-10 pages. This is because search engines do not position ads according to "first come first serve." Instead the ad with the highest bid will get the highest position. You will need to carefully budget ads so that you never run out of money. It is pointless spending money on premier positions and not having enough money to sustain your ad position. Search engines protect their customers from incurring losses by allowing caps to be put on ads. Of course if you go beyond this cap your ad will be pulled.

3. Last but by no means least is the fact that you will need to manage your campaign. Ads can be unpredictable and you will not fully realize their performance level until your campaign is active. Pay proper attention to every part of your campaign to ensure success. Know how to adjust quickly if necessary.

So now you know what it takes to make a successful Adwords campaign. what is more all this information is free and you do not have to pay $54.99 for literature that may not even help you. - 16651

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