Wednesday, February 25, 2009

Tips For Writing Online Ad Copy

By Trevor Albers

Even the most fabulous product or most helpful service doesnt sell itself. Effective ad copy is what distinguishes lackluster, ineffective ads from ads that get the desired result. Whether you are renting a vacation property, selling merchandise, or trying to persuade consumers to try your product or service, the words that you choose in your ad do make a difference. This article will help to provide some tips to write ad copy that sells.

What is your target demographic? In other words, who are you trying to sell to? If you are trying to convince people to stay at your bed and breakfast, in other words, you will probably focus on its proximity to beaches, attractions, and specials that you may be running, such as free meals for children, if you are trying to target vacationing families. If you are trying to persuade couples to spend their honeymoon or romantic getaway at your bed and breakfast, you will want to emphasize other things, such as complimentary room service, themed room packages, etc.

Dont become so focused on flash and graphics that you neglect to include the basics. Make sure that your business name, address and other contact information, and the clear purpose and type of products or services that you provide. An ad with concise and clear copy is better than ad add with fantastic graphics and no real information.

Your title is the first impression that readers of your ad will have so make sure that it is distinctive. Dont say Vacation Property For Rent when you could say Vacation Property For Rent"Steps From The Beach, Shopping And More. Generic titles are just that, generic. It is equally important to hook your reader in with the first sentence, which a lot of effective ads do by posing a question, i.e. Looking For Unique, Affordable Accommodations Just Steps From The Beach?

What should the rest of your ad contain? After the crucial title and the first sentence, you should spell out, concisely and clearly, exactly what type of products and services you can provide, and what makes you different from the competition. If this seems simple, it is because the formula really is, although you will probably find that you will need to run a few test ads before you find the one that really works for you. - 16651

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