Tuesday, February 24, 2009

3 Reasons for Online Promotion

By Mark Ross

Let's face it, we are in the digital age, or the age of the Internet. Many businesses today have viewed the Internet as the new media to advertise their business. This new media is commonly known as Internet Marketing and it is basically advertising in digital media. Internet Marketing also sometimes called Online Marketing or Website Promotion.

Businesses today have tried many forms of advertising media: Television, Radio, Print, etc. However, it is surprising that a lot of businesses are not even considering Internet as a another form of advertisement. Perhaps there are reasons why they are not keen on Internet advertising, but if done properly, businesses can experience a big jump in their bottomline.

There are many benefits in advertising online:

1) Online Advertising allows instant reach to the targeted audience. Almost everyone has an email address and businesses can save a lot of costs by using email marketing to contact their clients, instantly.

2) Internet Marketing is much lower in cost. Guess how much will it cost a business to run a simple 10 seconds TV ads? The answer is: More than $10,000! Web Promotion offers a much cheaper solution when it comes to advertising. A high-end SEO package will cost you $5000 to $6000 and the the results stays for many months, which is something that TV ads cannot do.

3) Online Marketing allows interaction. TV, print and radio media are known to be 'one-directional' form of communication because there is very little control on the feedback. Internet Marketing, however, allows interaction with your clients in the form of survey or even games.

4) Web Marketing can be measured. One of the best thing about Internet Marketing is that you can measure the results. Since Internet Marketing is digital in nature, there are tons of statistic and reporting tools available for businesses.

Based on the above, it is not hard to see why advertising online is the best solution. What you need to do is to find the right company to do it for you. - 16651

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