Let's face it, we are in the digital age, or the age of the Internet. Many businesses today have viewed the Internet as the new media to advertise their business. This new media is commonly known as Internet Marketing and it is just another form of online advertising but in a different media: Digital. Internet Marketing is sometimes been used in another term like Online Advertising or Web Marketing.
Most of us know the common types of advertising media: Television, Radio, Print, etc. However, it is surprising that a lot of businesses have not tried the Internet as a an avenue to promote their businesses. Perhaps there are reasons why they are not keen on Internet advertising, but if they use the Internet advertising correctly, they will see a whole new world in the online media.
There are many benefits in advertising online:
1) Online Advertising allows instant reach to the targeted audience. Almost everyone has an email address and businesses can use email marketing to build a business relationship with their client, without using expensive media like mailing.
2) Web Promotion is cheaper. We know that a simple 10 seconds TV advertisement will cost you at least $10,000. Internet Marketing offers a much cheaper solution when it comes to advertising. Even the most expensive SEO package may cost you only $6000-$8000 and the the results stays for many months, which is something that TV ads cannot do.
3) Internet Marketing allows interaction. TV, print and radio media are one-way communication tools as there are almost no form of feedback. Web Promotion, however, allows interaction with your clients in the form of survey or even games.
4) Web Marketing can be measured. Believe me, you can measure the return-on-investment for investment made on Internet advertising. Since Internet Marketing is digital in nature, there are tons of statistic and reporting tools available for businesses.
Based on the above, it is not hard to see why advertising online is the best solution. What businesses need is getting the right people to do the right job. - 16651
Most of us know the common types of advertising media: Television, Radio, Print, etc. However, it is surprising that a lot of businesses have not tried the Internet as a an avenue to promote their businesses. Perhaps there are reasons why they are not keen on Internet advertising, but if they use the Internet advertising correctly, they will see a whole new world in the online media.
There are many benefits in advertising online:
1) Online Advertising allows instant reach to the targeted audience. Almost everyone has an email address and businesses can use email marketing to build a business relationship with their client, without using expensive media like mailing.
2) Web Promotion is cheaper. We know that a simple 10 seconds TV advertisement will cost you at least $10,000. Internet Marketing offers a much cheaper solution when it comes to advertising. Even the most expensive SEO package may cost you only $6000-$8000 and the the results stays for many months, which is something that TV ads cannot do.
3) Internet Marketing allows interaction. TV, print and radio media are one-way communication tools as there are almost no form of feedback. Web Promotion, however, allows interaction with your clients in the form of survey or even games.
4) Web Marketing can be measured. Believe me, you can measure the return-on-investment for investment made on Internet advertising. Since Internet Marketing is digital in nature, there are tons of statistic and reporting tools available for businesses.
Based on the above, it is not hard to see why advertising online is the best solution. What businesses need is getting the right people to do the right job. - 16651
About the Author:
If you want to find an online presence, always make sure that the company that you hire is reputable and honest. Here's one recommended website for your business: Internet Marketing Singapore
