Tuesday, February 17, 2009

Attract New Customers To Make Quick Money With Blogs

By Alan Stewart

There are many companies out there that are using blogs as a way to attract new customers. If you haven't started a blog yet, you're definitely missing out! People love the constantly updated content and the feeling like they are getting to know the people behind the company. Static websites where you sell things are great, but blogs are really the heart behind the operation.

Case in point, if you own a website that sells something, when was the last time you updated the content? The average is around once or twice per year! Believe it or not, if you want to make some decent sales per month then this isn't frequent enough.

And lets be honest, we're much rather likely to come back to a fluid, ever changing blog than we are a stagnant e-commerce site. Believe it or not, our customers like to get insights into the company they are buying from. Don't slam the corporate door in your cusomters face, open it and invite them in with a blog. With your blog, you will also most likely rank high in Google. Since your content is always updating, the spiders will come by more often. The fist thing you want to make sure of is that Google is noticing your blog and indexing you often.

As we have previously discussed, the biggest part to making sales is gaining the confidence of your potential buyer. Blogs are a fantastic way to build this confidence quickly. If you can also get your potential customers to leave comments on your blog then this is huge. If they feel like they are actively participating to your blog, they have bought into your theme, and will therefor buy into your products.

You can start to think of your blog like a magnet. While there are many different sites out there that are competing with yours, none of them will have the personality and feel of your blog. It attracts the engines and it attracts people. These people will turn into customers if they like what they see!

Hopefully you're convinced that starting a blog is definitely a good thing. The next step for you is deciding on how to get started! Many companies make their blog an extension of the website. For example, you might have comanyname.com/blog. This works well because people can associate it with your main site, but it's able to stand on its own as well.

There's nothing worse than an empty blog, so now you must grab your content. If you can tie in your blog posts to current events whilst still tieing it into your company...you can't go wrong. Another great way to build a buzz is to run a contest where the best comment gets one of your products for free. But don't forget to write an occasional post that explains what your company is planning for the future as this can aslo build a buzz for up and coming projects.

The important thing is that you give your blog a voice. It should represent your company and everything your company stands for. When you pay attention to details like this you'll have a successful company blog that attracts new customers left and right. - 16651

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