Wednesday, February 25, 2009

Five Proven Methods to Drive Traffic to Your website

By Daniel Z. Kane

Without traffic, your website will fail: it's not open to argument. The design can be terrific, your product may be wonderful, and your prices may be low, but none of that matters if nobody visits your site.

Many webmasters spend a lot of money on advertising. They purchase large email campaigns, advertise on Google and Yahoo, and even buy radio and TV time. But, fortunately, you do not have to make expenditures of that magnitude.

But, if you don't have the budget to buy email blasts, direct mail campaigns, TV ads, etc., don't worry. Here is what you can do instead, without emptying your bank account.

1. Write articles on subjects of interest to the kinds of people you want to get to your website. End each article with an author's box, like the one at the end of this article. Use article distribution software or one of several services to distribute those articles. Each time webmasters hungry for content (and there are many) use your articles on their sites, you will pick up a link. And, as you know, links produce traffic.

2. Send out emails offering to swap links with other website owners. Target those whose visitors might be interested in your site and those of high quality.

3. One way link building is even better than exchanging links because the search engines are more "impressed" by one way links than reciprocals. If your website is good enough or if you can offer webmasters an ebook, a widget, or something else of value, try for some one way links.

4. Set up a blog. Put a link to your website on it. Try to come up with an interesting post at least once a month. Weekly is better.

5. Webmasters are not the only ones starved for content; the same frequently appliers to bloggers. Offer to supply them with guest blogs (which include author's boxes).

6. This may surprise you, but press releases can get you hundreds of links (and lots of publicity). There are agencies and software tools which will help you distribute your releases. Neither are expensive: you'll be pleasantly surprised.

If you do not have confidence in your writing skills, you can purchase private label rights (PLR) articles very inexpensively and/or hire a writer. If you do a little searching you can find writers who will produce blog posts for as little as $5 and articles for just $10. You will have to do some screening to find capable authors and the fees you pay may wind up being well above the aforementioned minimums. But, the investment is very small for the potential return. In fact, the strategies we have discussed can lead to relatively quick, significant search engine ranking boosts for your website. - 16651

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