When you first start your Pay Per Click campaign, in order to do it right and effective, you must start know and understand your goals and aim with your PPC campaign. I know this may sound very "elementary", but you have to identify exactly your goals if you want to ensure proper PPC campaign management.
Some of the normal goals of PPC campaigns are; to collect leads, sell product or services, or increase traffic. You need to know your goals in order to manage your PPC campaign.
1. The first and most important question to ask yourself to management your PPC campaign well is to know how much you can spend or able to afford. A good starting step is to do testing and try making a few sales, and then you will be able to determine a more accurate conversion rate.
If you do this and calculate a 2% conversion rate on a $30 product, then you should know that you can spend 50 cents per click and still make a $10 profit. Now, you probably would not want to cut it that close, and would want to keep your costs around 30 cents per click in this case.
2. Another important key to have better results from PPC is you have to use very targeted keyword list. There are tons and tons of great software in the market to help you with keyword selection, however, I think common sense is the best tool for this!
When you enter the keyword you want to use, you should bracket it so that your ad will only appear for the exact search.Try to think from your customers' point of view. If you were then, how would you search? This can help you decide on the keyword to use.
3. Always test and retest. You should always be striving to have a successful AdWords campaign, and when you reach a level that you are satisfied with leave it alone. There is no point in potentially damaging a profitable campaign if you are satisfied with the current results.
Its not difficult to manage your PPC campaigns, all you need is hard work, common sense and maybe some help from people around you who is experienced enough to know what he is talking about. - 16651
Some of the normal goals of PPC campaigns are; to collect leads, sell product or services, or increase traffic. You need to know your goals in order to manage your PPC campaign.
1. The first and most important question to ask yourself to management your PPC campaign well is to know how much you can spend or able to afford. A good starting step is to do testing and try making a few sales, and then you will be able to determine a more accurate conversion rate.
If you do this and calculate a 2% conversion rate on a $30 product, then you should know that you can spend 50 cents per click and still make a $10 profit. Now, you probably would not want to cut it that close, and would want to keep your costs around 30 cents per click in this case.
2. Another important key to have better results from PPC is you have to use very targeted keyword list. There are tons and tons of great software in the market to help you with keyword selection, however, I think common sense is the best tool for this!
When you enter the keyword you want to use, you should bracket it so that your ad will only appear for the exact search.Try to think from your customers' point of view. If you were then, how would you search? This can help you decide on the keyword to use.
3. Always test and retest. You should always be striving to have a successful AdWords campaign, and when you reach a level that you are satisfied with leave it alone. There is no point in potentially damaging a profitable campaign if you are satisfied with the current results.
Its not difficult to manage your PPC campaigns, all you need is hard work, common sense and maybe some help from people around you who is experienced enough to know what he is talking about. - 16651
About the Author:
MLM Absolute provides a deep vault of articles and knowledge for all MLMers, Network & Internet Marketers to learn more about increasing income and network in this business. TO learn more about online marketing of your business, visit MLM Absolute
