I have a confession to make. This is my second Internet business, and I'm starting it having learned from the mistakes I made in the first one. I took a course at the Small Business Administration on business management and planning, and I'm amazed at how many things I did wrong the first time. Consider this a blueprint for avoiding the mistakes I made.
One of the basic pre-launch steps you want to have covered is a detailed business plan that will cover even the most minute detail. Remember you can never have things too planned out.
I designed my own web site, rather than hiring someone to do it for me. Now, I'd taken a college extension course, and I read a few books about Meta tags, but when I look at my old site, I sigh. It was overly elaborate, it barely used CSS style sheets, and it was more work than was feasible to maintain. This time around, I hired a pro - and they installed a lot of server side tools, like WordPress, to let me focus on running my internet business, not maintaining my web site.
Conversely, you'll need to park your domain name; this we recommend doing yourself, and taking good notes. Domain names and domain name registration are sort of like potato chips. Once you start building web sites and making money off of them, you'll find that you're spending odd hours looking at interesting domain names with an intention to park them and use them later.
As part and parcel of the domain name parking part of your business plan, you should look into hosting providers. The first rule in hosting is that you get what you pay for. Take it from us - it's better to deal with a reseller who will answer the phone at 3 AM than it is to have your technical requests routed through Mumbai where an Indian cubical worker reads off of a script. Look into your bandwidth usage, and read the fine print carefully before setting up the contract.
If you want to target everyone from high speed internet to dial up and GPRS modem users then keep it simple and to the point. More is not always better, especially if no one stays around to see it.
Once I learned how to set up a maintainable web site, it was time to focus on marketing. I started marketing last time by taking out radio spots, in part because a friend of a friend got me a deal at the local radio station. Since the spots were local, I got no coverage outside of local broadcast range. Not a good idea when I'm trying to sell things on the Internet. Now, I focus on building up web traffic.
Related to Ad Words and related ad proxy systems is getting social networking sites to drive traffic to yours. Focus on getting people who have credibility in their online community referring to your products and web site, and you'll build a nice stream of ready traffic to your site - and eventually, to your affiliate sales or your products. - 16651
One of the basic pre-launch steps you want to have covered is a detailed business plan that will cover even the most minute detail. Remember you can never have things too planned out.
I designed my own web site, rather than hiring someone to do it for me. Now, I'd taken a college extension course, and I read a few books about Meta tags, but when I look at my old site, I sigh. It was overly elaborate, it barely used CSS style sheets, and it was more work than was feasible to maintain. This time around, I hired a pro - and they installed a lot of server side tools, like WordPress, to let me focus on running my internet business, not maintaining my web site.
Conversely, you'll need to park your domain name; this we recommend doing yourself, and taking good notes. Domain names and domain name registration are sort of like potato chips. Once you start building web sites and making money off of them, you'll find that you're spending odd hours looking at interesting domain names with an intention to park them and use them later.
As part and parcel of the domain name parking part of your business plan, you should look into hosting providers. The first rule in hosting is that you get what you pay for. Take it from us - it's better to deal with a reseller who will answer the phone at 3 AM than it is to have your technical requests routed through Mumbai where an Indian cubical worker reads off of a script. Look into your bandwidth usage, and read the fine print carefully before setting up the contract.
If you want to target everyone from high speed internet to dial up and GPRS modem users then keep it simple and to the point. More is not always better, especially if no one stays around to see it.
Once I learned how to set up a maintainable web site, it was time to focus on marketing. I started marketing last time by taking out radio spots, in part because a friend of a friend got me a deal at the local radio station. Since the spots were local, I got no coverage outside of local broadcast range. Not a good idea when I'm trying to sell things on the Internet. Now, I focus on building up web traffic.
Related to Ad Words and related ad proxy systems is getting social networking sites to drive traffic to yours. Focus on getting people who have credibility in their online community referring to your products and web site, and you'll build a nice stream of ready traffic to your site - and eventually, to your affiliate sales or your products. - 16651
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