Monday, February 16, 2009

Tips For Advertising Your Vacation Rental Property

By Gia Deonne

What can you do with your second home to generate extra income? Turn it into a vacation rental. Many people rent out their secondary, tertiary, etc. properties as vacation rentals, and depending on where your property is located, you may end up with more demand for your rental than you expected. Of course, this all depends on the effectiveness of your advertising.

Creating an effective ad for your vacation rental begins with making sure that all of your paperwork and legal details are in order. Take the time to become familiar with the short term rental laws of your city, state, and your HOA and take the time to fill out and mail any required paperwork, and to obtain an insurance policy for your vacation rental. Then, you are ready to move forward in the creation of your ad.

Your ad needs, first and foremost, a clear headline, a property description, and a location description. Some vacation rentals are short term, while some have tenancy terms for a period of months, or a season (i.e. summer) and this needs to be specified as well. Include several photos of your property, and dont forget the most important part"the rental price.

If you can, think about making a virtual video tour to go along with your ad. People like to watch videos, which is why many corporations are now using online video advertising as a way to get their message across. This is a great way to really highlight all of the bet features of your house as well, and seeing the rooms and layout on video will help potential renters to visualize themselves occupying the space.

Your vacation rental property has the potential to become a significant source of additional revenue, but dont be discouraged if you dont see a lot of response immediately. You should consider including unique features, such as video tours, if you can, and keywords, and tailoring your ad to appeal toward a specific demographic, and above all, remember that the best ads are often created through a process of trial and error. - 16651

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