Sunday, February 8, 2009

How to Choose a Business Growth Strategy

By Jeff Dedrick

Having an email marketing list puts you at a distinct advantage compared with your competitors who have not yet embraced the world of Internet email marketing. An email leads list allows you to easily collect potential customers and contact them when you wish to tell them about your business or about any specials you are offering. Choosing the right email marketing list service provider for your business is vital in setting up this core part of your business growth strategy.

There are several excellent choices today when it comes to email marketing list service providers. The competition between them is so great that you are going to want to spend some time going through the benefits of each service to find the right one for your business. The good news is that the standard among the top providers is so high that you can not go wrong regardless of which one you choose.

There are several points to look at when choosing an email list management provider. These include:

- Customer support

- Price

- Company background

- Extra features

- Reliability

Customer support is obviously a vital factor in the service you will choose. Top providers like Aweber and GetResponse have excellent customer service and technical support and you can always expect to receive a response within 24 hours (usually less) of sending in your support request. Thankfully their layouts and systems are so simple to use that people rarely have any problems.

The price is of course a major consideration. Unless you plan on having an email list with hundreds of thousands of subscribers, then a service like Aweber or GetResponse will suffice and these only cost in the neighborhood of a couple of hundred dollars (or less!) per year. Considering the value that you will gain from building a list of subscribers, this cost is almost negligible. When it comes to email marketing list providers, don't let price alone be the limiting factor in your choice.

Reliability is a major factor - you will want a service that can assure delivery of your emails and that has effective spam prevention.

These factors are the main ones you should look at when choosing an email marketing list service provider. If you choose either Aweber or GetResponse, you will not be disappointed as these two services have proven themselves to be reliable, punctual, and affordable and will assist you in building a massive list of potential prospects that you can contact whenever it suits you. - 16651

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