The changes in the essential characteristics of sponsors' and mentors' roles and activities* have become even more pronounced with the Internet marketing guru Mike Dillard's introduction of the concept (and the activity) of Magnetic Sponsoring - a new and exciting development within the Internet based marketing industry. (*These roles and activities are described in my articles "The Importance of Finding the Right Mentor," and "Sponsoring vs. Mentoring.")
Mike Dillard gives the following definition of Magnetic Sponsoring in his book with the same title: "Magnetic Sponsoring is the promotion of Alpha leadership, expertise, and a solution instead of a business opportunity." (He goes on to explain that the Alpha leader is a person with an abundance mentality, self assured, competent and trustworthy, who inspires people to believe that with the right leaderships a success is within reach).
Prior to the introduction of Magnetic Sponsoring, a process of sponsoring new candidates into a business opportunity was hinged on the promotion of a business opportunity. Here we see a major shift: from promoting a business opportunity to promoting "leadership, expertise and a solution." Therefore, people are joining the sponsor, not the business!
Mike Dillard goes on to say that "People will join you in business for two reasons, and two reasons only: they believe you are an Alpha leader who can help them get what they want, and/or you have a system in place they feel they can benefit from."
So, the role of a sponsor is being played out through promoting the leadership and/or the turnkey system, both of which imply a business opportunity. However, the important thing is that the business opportunity is not promoted directly, but only implicitly. Amazingly, this subtle shift of emphasis does wonders for the sponsor's ability to attract people.
In describing his involvement with the candidate, Mike Dillard says:" I teach. I educate, I give. I position myself as an Alpha leader and an expert."
As we know, to teach, to educate, to give (of one's knowledge, experience and expertise) are the activities of a mentor. So, he is acting as a mentor, too.
Therefore, the roles of a sponsor and a mentor are wrapped into one. When this is combined with the subtle shift from explicit to implicit promotion of the business opportunity, a new and powerful entity of a Magnetic Sponsor is created, with remarkable abilities to attract people and generate business.
The immense popularity of this new approach, that has swept the world of the Internet-based business like fire, is the best evidence of its efficacy. - 16651
Mike Dillard gives the following definition of Magnetic Sponsoring in his book with the same title: "Magnetic Sponsoring is the promotion of Alpha leadership, expertise, and a solution instead of a business opportunity." (He goes on to explain that the Alpha leader is a person with an abundance mentality, self assured, competent and trustworthy, who inspires people to believe that with the right leaderships a success is within reach).
Prior to the introduction of Magnetic Sponsoring, a process of sponsoring new candidates into a business opportunity was hinged on the promotion of a business opportunity. Here we see a major shift: from promoting a business opportunity to promoting "leadership, expertise and a solution." Therefore, people are joining the sponsor, not the business!
Mike Dillard goes on to say that "People will join you in business for two reasons, and two reasons only: they believe you are an Alpha leader who can help them get what they want, and/or you have a system in place they feel they can benefit from."
So, the role of a sponsor is being played out through promoting the leadership and/or the turnkey system, both of which imply a business opportunity. However, the important thing is that the business opportunity is not promoted directly, but only implicitly. Amazingly, this subtle shift of emphasis does wonders for the sponsor's ability to attract people.
In describing his involvement with the candidate, Mike Dillard says:" I teach. I educate, I give. I position myself as an Alpha leader and an expert."
As we know, to teach, to educate, to give (of one's knowledge, experience and expertise) are the activities of a mentor. So, he is acting as a mentor, too.
Therefore, the roles of a sponsor and a mentor are wrapped into one. When this is combined with the subtle shift from explicit to implicit promotion of the business opportunity, a new and powerful entity of a Magnetic Sponsor is created, with remarkable abilities to attract people and generate business.
The immense popularity of this new approach, that has swept the world of the Internet-based business like fire, is the best evidence of its efficacy. - 16651
About the Author:
Getting to know Ranka can be an energizing and life-changing experience. You can get in touch with her through her web site http://www.clearvisionlifecoaching.com If you would like a marketing miracle, plug into Magnetic Sponsoring for instant & long-lasting success! free leads
