Whether you are just getting started with your new business development plans or whether your are attempting to grow a business that has been in place for some time, it is easy to waste your time on less effective marketing. Many times, business owners will try to make a big thrust by running a large ad in a local newspaper or a television commercial during the most expensive time slot. While these will probably be seen, they most likely won't have much significance because there is often no repetition. The business owner runs them once (or a few times) and then simply stops with the conclusion that advertising doesn't work. In order to achieve results from any form of advertising, you need repetition of your message. This has always been true, but it's even more important with the number of marketing messages that today's consumers are presented each day.
If you're set to embark on an advertising campaign for your business, set up your marketing foundation first by using the basic promotion building blocks discussed as follows for your business development plans. Then grow your business from this foundation.
Network " many networking affairs can be found in just about any city or town. If you, like most business owners, are short on time, focus on affairs that are scheduled during the evening hours. In many cases, these events are free, so the only cost is your time. Make the most of these networking affairs to make face to face contact with prospects without the distractions you would normally face during the work day. All you must have to be effective is some business cards, a pleasing smile and a successful attitude.
Business cards " Needless to say, are required for sales calls and during your networking activities. Don't forget there are many other ways you can use your business cards. Give your cards out to everyone you come in contact with and give more than one out at a time. Business cards are a simple and affordable building block to create exposure and promotion for your business interest. (copy the following link in your browser address bar for a story on how one business claims business cards were their most important advertising asset: http://www.galleriaventures.com/articles/how_important_are_your_business_cards.htm)
Direct mail " Sending an advertisement to a list of 50,000 is NOT required to be effective with direct mail advertising. Developing a consistent and repeatable message is more important for success. You could create 1,000 postcards with your advertisement printed on them. Then put on the required postage and address labels yourself. Mail out 50 or 100 of your postcard advertisement to the identical targeted listing each week. As you start receiving some return in increased sales from this, you can commence to increase the size of your mailing listing. You have just created a direct mail marketing campaign with carefully controlled costs which will not increase until you see a return from the advertisement investment.
Web site presence " Any business that ignores having a presence is only hurting their selves. Plain and simple. Web sites aren't just for e-commerce, nor are they just for large companies. These days, people use the internet for comparing companies and without a web site, you're out of the running. You don't need all of the bells and whistles, but you do need a web site presence that is easy to find and easy to understand. (like your postcard and business card). If you are easy to find and it is easy to understand what you offer, you are in the running to win.
By using these four basic building blocks in your business development plans for growing your business you create a strong foundation for future growth. Maximize what these blocks offer before you add additional expensive advertising methods like search engine optimization, television and radio advertising, or billboards. The idea is to create a foundation, and as you achieve results, add more to your marketing campaign. - 16651
If you're set to embark on an advertising campaign for your business, set up your marketing foundation first by using the basic promotion building blocks discussed as follows for your business development plans. Then grow your business from this foundation.
Network " many networking affairs can be found in just about any city or town. If you, like most business owners, are short on time, focus on affairs that are scheduled during the evening hours. In many cases, these events are free, so the only cost is your time. Make the most of these networking affairs to make face to face contact with prospects without the distractions you would normally face during the work day. All you must have to be effective is some business cards, a pleasing smile and a successful attitude.
Business cards " Needless to say, are required for sales calls and during your networking activities. Don't forget there are many other ways you can use your business cards. Give your cards out to everyone you come in contact with and give more than one out at a time. Business cards are a simple and affordable building block to create exposure and promotion for your business interest. (copy the following link in your browser address bar for a story on how one business claims business cards were their most important advertising asset: http://www.galleriaventures.com/articles/how_important_are_your_business_cards.htm)
Direct mail " Sending an advertisement to a list of 50,000 is NOT required to be effective with direct mail advertising. Developing a consistent and repeatable message is more important for success. You could create 1,000 postcards with your advertisement printed on them. Then put on the required postage and address labels yourself. Mail out 50 or 100 of your postcard advertisement to the identical targeted listing each week. As you start receiving some return in increased sales from this, you can commence to increase the size of your mailing listing. You have just created a direct mail marketing campaign with carefully controlled costs which will not increase until you see a return from the advertisement investment.
Web site presence " Any business that ignores having a presence is only hurting their selves. Plain and simple. Web sites aren't just for e-commerce, nor are they just for large companies. These days, people use the internet for comparing companies and without a web site, you're out of the running. You don't need all of the bells and whistles, but you do need a web site presence that is easy to find and easy to understand. (like your postcard and business card). If you are easy to find and it is easy to understand what you offer, you are in the running to win.
By using these four basic building blocks in your business development plans for growing your business you create a strong foundation for future growth. Maximize what these blocks offer before you add additional expensive advertising methods like search engine optimization, television and radio advertising, or billboards. The idea is to create a foundation, and as you achieve results, add more to your marketing campaign. - 16651
About the Author:
A discounted package of services effectively create a marketing foundation for your business development plans by designing and printing business cards, postcards, and websites. BG Curtis is a business owner of Galleria Ventures.
