Monday, February 16, 2009

How To Drive Free Traffic To Your Blog

By Michael Parker

Every online business needs traffic in order to survive, that much we already know.

Blogs are without a doubt, one of the best online publishing platforms so during the course of this article we'll be looking at four ways in which to use them to drive traffic to your site.

RSS Feeds

Apart from the fact that RSS feeds are free and that they never require any personal details of subscribers, they can for the most part be compared to subscription style newsletters. Unfortunately, even though most blogging software such as Wordpress comes with a RSS feed already built in, most people simply allow it to lie dormant on their blogs. In order to drive traffic to your site by using RSS feeds, you need to submit you your actual RSS feed URL to the maximum number of RSS directories. Providing you do this, all new content you post on your blog will be syndicated to your RSS feed and as a result, the RSS directories will display that content which essentially means that this is the easiest way to obtain exposure to all your new content.

Commenting and Blogs

If you're looking for targeted traffic and some solid one way backlinks to boost your search engine listings, then try commenting on other people's blogs leaving a link back to your website. Providing you post relevant and useful content/comments on other people's blogs, the blog owner will "approve" your comments and you link will then become live. This can bring direct traffic and of course help with your rankings in the search engines.

Blogging Visitors

Just as you can gain from posting comments on other people's blogs, so too can you gain when others post on your site. In addition to boosting your site's credibility, having others commenting in a positive manner with regards to the content on your site can in a sense, be compared to having a joint-venture. Furthermore, you can often strike up a deal to make an appearance on their blogs, thus gaining more opportunities to drive traffic back to your own site.

Trackback links

Essentially, a trackback allows a blogger to know when their material or content has been mentioned or referenced on another blog. In other words, if you for example posted an extremely good post, someone else could be impressed enough to write about you post and leave a trackback which then informs readers that they've been writing about your post. Of course, it's easy to see how this can result in your site receiving higher volumes of traffic but in addition to this, it creates yet another backlink to your blog. Admittedly, there are certain occasions which are more suitable for this approach than others, for example when you have some information which may be significantly helpful to the original blog.

The four methods of increasing traffic mentioned in this article are only the tip of the iceberg. The truth is, irrespective of what you may have been told, it is possible to get an astronomical amount of visitors to your site in nearly no time at all providing you have the right tools for the job. For more information please check out a full review on Blogging To The Bank.

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