Monday, February 16, 2009

What Was I Thinking?

By Jennifer Patton

Months after reading- no devouring, Magnetic Sponsoring, MLM Traffic Formula, and Black Belt Recruiting I was plugging along happily in my business. I had created a blog, was consistently submitting articles and press releases, doing AdWords- all of the things that I learned. I was feeling smug and satisfied and proud of the fact that I was doing all of the right things.

My traffic had increased to my site and to my blog and I was getting more calls on a daily basis. My articles were consistently coming up in on the first page using keywords for my business and life was great. However, although all of these things were happening I still was not attracting the type of prospective business partners that I was looking for.

Then one day while going back through the information provided in Magnetic Sponsoring it was like I had just gotten hit over the head with a hammer.


I hadn't been really using the skills from Magnetic Sponsoring- not the way that they were meant to be used.

All of the articles I wrote, press releases that were sent out, and blogs that I posted had one thing in common- they all in one way or another promoted my business. I wrote some interesting articles with good information, but intertwined throughout them all were my business name, and key words about my business.


For Magnetic Sponsoring is not about attracting people to your business, but attracting them to you. Branding you, showing prospective business partners who you are and why you would make a great leader. Then, and only then, will they be attracted to your business.

The key is in the relationships- providing fresh, knowledgeable information just to share the information, not to profit off it. To form partnerships with other like minded people where you can help each other.

So now I feel as if my eyes have been opened for the very first time. I am using the skills taught in Magnetic Sponsoring the way they were meant to be used- and it is a blast. - 16651

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