Tuesday, February 17, 2009

The full history of Coach handbags

By Kenneth Elliott

Coach began its journey in the year of 1941, with the American designer Bonnie Cashin. She became a designer for retail collections and brought a breath of fresh air into the world of fashion. Her creations were innovative, modern and full of bright colors. They included the most diverse shapes and sizes, contributing to making Coach the number one choice for women everywhere. From 1941 and to the present, Coach handbags have managed to maintain their reputation for being the best, thus standing the test of time.

From humble beginning, it could not have been imagined that such a small business started in a New York loft would become such a well known and respected brand. As Coach grew the realized that they also needed a new location for its production. But they knew what made them famous. high-quality leather for the making of Coach handbags and took pride in using naturally-based substances for softening the leather. This idea came from the study of baseball gloves of this time. The designers were fascinated with how soft the leather was and implemented the concept for their creations.

There are instances in every company were even though you are the best you relax your efforts. During the 90's Coach went through this period were its competitors were able to surpass its brand. Sales started to decline and the company as a whole was not doing too well. Coach needed to work on there image. During this time Coach was seen more of a classic choice. And lesser brands capitalized on this market summary by offering more attractive alternative to the market. To fight off its rivals Coach opted for a more radical change by releasing new lines of products that were far from the classic look and feel of its current brand. The new collections had a difference design for the Coach fabric as well as new handbags that had leather and other new fabrics. With this new focus it was not long before Coach was once again on top.

The start of the 2000s brought even more benefits for Coach, with revenues increasing on a rapid basis. Introducing new styles and exciting patterns, Coach handbags became must-have items and a personal favorite of numerous celebrities. If Coach hadnt taken the decision to change, its history might never have been written. Today, the style, the quality and the leather are responsible for continuing the tradition of Coach handbags.

A big dream started in a small loft. The same concept from the beginning is being kept as Coach grows. The concept of producing elegant, classy and distinctive Coach handbags. There are Coach handbags designed for classic, casual and sport styles; others can be worn on the shoulder and are more comfortable. Coach variety has grown with with it reputation. Each and every Coach handbag is a testimony of the companys history. Just holding such a unique leather accessory represents a special moment. Imagine being able to wear one for each of your outfits! - 16651

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